Here's Why Your Explainer Video Should Be Telling a Story
Numerous ideas are emerging everyday and with the emerging ideas, communication is becoming complex. More and more businesses are opting to use explainer videos, so as to effectively communicate their ideas to their TGs. When using an explainer video to explain your offering, it is usually a good idea to use storytelling approach. Here's why. Storytelling Helps Viewers Make Sense Out of Your Video No matter how (visually) fascinating your animated explainer video is, if it talks about your offering in a disorderly manner, it probably won't make much sense to your viewers. Why? Because, in my opinion, when someone is watching your explainer video, he/she is more involved in listening to the video than in seeing the motion graphics (In fact, this is precisely why a low quality visual is still bearable but a noisy voiceover is highly annoying and totally unbearable to most viewers). The motion graphics (animated visual) are intended to support the background narration in o